Amazon announced that they will take an active role in supporting entrepreneurs interested in starting their own Amazon Package Delivery service. The company stated in a press event on Wednesday the new program will "empower hundreds of new small business owners to hire tens of thousands of delivery drivers across the U.S."
Understanding your customer's journey is essential considering the complexity of the modern business landscape. Today's digital conscious consumers continue to change the way businesses inform, educate and convert people into paying customers. There are numerous tools and strategies that can be implemented to ensure your brand is "top-of-mind" in the right place, at the right time.